WayCool's homegrown brands are built ground up with extensive quality control from source to your doorstep.
Enjoy best in class consistency and variety across product categories including Fruits, Vegetables, Cooking Oils, Dairy, Rice, Pulses, Maida, and even value added products like Pastes, Purees, and Batter.
Quality you can trust
We are committed to delivering high quality products to consumers; from ingredients to mediums to ready-to-eat (RTE) products, that enrich their lives.
Keeping in mind the health and safety of consumers, we ensure that our own manufacturing units are regularly audited by our QA team on stringent safety and quality parameters.
We also mandate the same from third party manufacturers whom we deal with.
The WayCool Brand Family
KitchenJi is your kitchen companion that helps you explore, discover, and experience good quality staples for your daily cooking requirements.
KitchenJi offers a range of specialty rice, dals & pulses, sugar, jaggery and a range of whole spices that make your food delightfully flavourful.
Any meal is incomplete without good quality rice. Which is why, we at Madhuram are bringing you the finest variety of rice sourced from across the country. No matter where you are from or what your taste is, Madhuram has the rice products to make every meal memorable.
Sourced from select farms, Madhuram offers a range of everyday rice like Ponni, Rajabogam, Sona Masoori, HMT etc. and everyday Dals like Urad and Toor
Traditional made convenient, Freshey's offers a range of kitchen ingredients, mediums and ready-to-cook products with a focus on convenience. Known for its Idli Dosa batter, Freshey's also offers dairy products like Organic Ghee and Paneer, all of which are daily consumption products.
A range of top quality Apples, Oranges, and Kiwis sourced straight from the best orchards around the world.
L’Exotique offers the Indian consumer a taste of the world and gives the world a taste of Indian fruits like Mangoes and Pomegranates.